How to pick the right social media channel to reach new customers

According to recent statistics, 82% of the U.S. population currently uses social media, so it makes sense to try to reach more customers by having a social media footprint for your company. The key to an effective social media strategy is learning which social media channels you should focus your marketing efforts on to make the best use of your resources and time. Below we will examine various social media platforms so you can narrow the list.

Which social media platform is best for your company?

There are so many social media options that it’s hard to know where to begin. You can only be impactful on select social media platforms by maintaining a high quality content standard. Choose a handful of the most relevant channels and devote your time and energy to promoting helpful content. Keep in mind, you can also advertise on these platforms for greater visibility.

Here are a few examples to consider:

1. Facebook

According to recent statistics, Facebook has a staggering 2.9 billion active users. It is the most popular social media network worldwide. It’s widely used as a source of news and events.

Using Facebook posts is a fast and affordable way to increase your online visibility and attract new customers. Be aware, the most successful Facebook posts combine text and graphics, with videos attracting more viewers.

2. LinkedIn

LinkedIn’s official statistics show that the platform had over 875 million users in over 200 countries as of November 2022. LinkedIn targets business professionals, with 59.9% of its users between the ages of 25 and 34. Lots of young professionals use LinkedIn, and a good number of them may need the type of goods or services you provide.

3. Instagram

Instagram statistics show the platform has over two billion active users every month. According to Instagram’s gender breakdown, female users account for 55.6% of the community. This indicates that there are more than 670 million female users worldwide. 80% of Instagram users conduct product searches, and 90% of Instagram users follow at least one brand. If your company is active on Instagram, you can attract young people who are looking for the services you provide.

4. Twitter

According to the most up-to-date Twitter statistics, there are 345.3 million active Twitter users across the globe. According to a study by CMB, an insights and analytics company, Twitter users who follow a brand are more likely to purchase from that brand and more likely to suggest that brand overall. In addition, nearly one-third of the people you follow on Twitter will follow you back, so it’s essential to zero in on those who are most likely to fit your targeted customer profile.

What does this mean for you?

According to the statistics we looked at, most customers use social media to find out more about the services and products they buy. The key is to know which channels are best for you so you can spend your time and energy promoting helpful content for your customers. Here are a few questions to ask yourself to help you decide:

• Which social media platforms do my competitors use?
• How much time do I need to spend on my social media posts?
• Where do my customers spend most of their time on social media?
• What are my goals? Do I want to share helpful information and tips, or do I only wish to promote my brand name?

Once you’ve thought about these questions, you’ll be able to come up with solutions that will work for your social media marketing plan. No answer is right or wrong. It all depends on what works for you.

Finding the Best IT Recruits

We hope you see how social media can help you reach a broader audience and find the above information helpful in choosing the best social media platform for your company. If you are looking for qualified IT candidates, you may find some potential job prospects.

Additionally, you can check with eStaff for your next IT role you need to fulfill. We’ve already done the leg work for you! Give us a call at (512) 848-7953 and set up your consultation today!